Facebook Marketing: Navigating the Confusion of Likes vs. Follows
If you’re a marketer, Facebook is kind of like that ex you can’t seem to get over: you’re frustrated with it, but you still can’t look away. One day, it’s your best friend; the next, it’s a headache-inducing mess of confusing stats, algorithms, and endless updates. And just when you think you’ve figured it out, it changes the rules on you again.
A prime example? The difference between Likes and Follows on your Facebook Business Page. At first glance, they might seem the same—who wouldn’t want people to like and follow their page? But as any seasoned marketer knows, these two metrics aren’t interchangeable, and getting them right is key to your strategy. Let’s dive in and break it down so you can stop pulling your hair out (or at least, pull less).
Liking a Page: It’s Like a High-Five, But It Doesn’t Mean Much
When someone likes your Facebook Page, it’s kind of like giving you a virtual high-five. “Hey, I think you’re cool!” they’re saying. The problem? It doesn’t necessarily mean they’re going to see all your content in their feed. Facebook’s algorithm controls what shows up in their news feed based on factors like how often they interact with your Page, whether they’ve clicked on your posts before, or if the algorithm decides it’s in the mood to show them your updates. So, while it’s nice to have people “like” your page, it doesn’t guarantee they’ll ever see what you post.
In short, Likes are great for social proof, but not the best for actually getting people to engage with your content.
Following a Page: Now They’re Really Paying Attention
Here’s where the real magic happens. When someone follows your Facebook Page, it means they’re interested in hearing from you regularly. They’ll get updates in their feed, and if they engage with your posts, Facebook is more likely to prioritize your content for them. It's a stronger commitment than just liking a page. In fact, it’s the difference between a casual observer and someone who actively wants to stay in the loop with what you’re sharing.
The key takeaway? Followers are your real audience. They’re more likely to engage with your posts, which helps boost your visibility in the Facebook algorithm (yay, exposure!). Plus, they’re often more likely to take action—whether that’s clicking a link, sharing your content, or making a purchase.
So, Should You Focus on Likes or Followers?
This is the million-dollar question, and honestly, it depends on your goals. If you want a big, shiny number for bragging rights, then go ahead and chase Likes. But if you’re more interested in building a real community and driving engagement, followers are where it’s at.
Think of it like this: Likes = vanity, Followers = value. Yes, Likes can make your page look more popular, but Followers are the ones who will actually engage with your content and help your business grow. And since Facebook’s algorithm loves engagement, the more followers you have who interact with your posts, the more likely you are to show up in their feeds—and potentially reach even more people.
Tips for Growing Your Likes AND Followers
Now that we’ve cleared up the confusion, let’s get to the fun part—growing your audience! Here are a few simple strategies to help you increase both your Likes and Followers on Facebook:
Post content that speaks to your audience’s needs and interests. The more relevant your posts are, the more likely people are to engage and follow.
Use eye-catching visuals. Photos, videos, and graphics are more likely to stop people from scrolling and pay attention to your content.
Engage with your audience. Respond to comments, answer questions, and be personable. People want to connect with real people, not brands that feel robotic.
Run contests or giveaways. A great way to get people excited about following your page and sharing your content.
Promote your Facebook page on your website and other platforms. Cross-promotion is key for getting more eyes on your content.
By following these simple tips, you can increase both Likes and Followers—and ultimately see a bigger impact for your business on Facebook.
Still Feeling Overwhelmed? Let Tea Media Help
Let’s face it: Facebook can be a wild ride. If you’re tired of navigating the platform on your own, we’re here to help. Tea Media specializes in social media management that takes the guesswork out of growing your Facebook presence. Whether you need help increasing engagement, creating content, or managing your Facebook ads, we’ve got you covered.
Contact Tea Media today to learn how we can help you take your social media game to the next level—and finally stop pulling your hair out over Facebook.
